Prudent Brokers

Asinta Partner

Alda Dhingra

Total Clients Served 3,000

Total Employees Represented 500k/2.2+M lives

Established in 2005, Prudent Insurance Brokers Pvt. Ltd. provides employee benefits consulting in India. Prudent is the number two ranked employee benefits and commercial lines broker in India and is a full-service, composite broker providing risk management consultancy and services in P&C, employee benefits, and reinsurance. With over 950 employees located in 7 cities, industry-recognized experts and practice leaders, rigorous processes across all departments, the largest and most digitally-resourced P&C and EB Claims Departments in Indian broking, and client-centric technology, Prudent is uniquely positioned to provide highly customized solutions to over 3000 clients across all industries.

Their Employee Benefits Practice is staffed by over 365 team members, including 22 medical doctors. Prudent is a market leader in responding to clients’ needs by introducing new covers; adopting digital technology to empower clients in decision-making and facilitating ease of service to end-users, and creating a powerful in-house Wellness Department that has demonstrated the capability to deliver value-added programs to clients across India.

Prudent also represents the countries of Bangladesh, Afghanistan, Nepal, Myanmar, and the APAC region.

Prudent’s proprietary benefits tools include:

  • BenchmarkPro – a decision-enabling analytics tool backed by benefits from more than 1800 organizations, allowing for flexible and automated multi-variable benchmarking which supports optimization of benefit design and spend.
  • Prudent Plus – an employee benefits portal, now in version 3, provides both employer and employee access to real-time information on every aspect of benefits, enrollment, claims, beneficiary nominations, and wellness.
  • PruSper – a well-being offering that delivers relevant wellness program design, communication strategy, implementation, and analytics to further an organization’s well-being objectives. Staffed by medical doctors as well as specialists, PruSper offers 3000+ wellness programs covering over 200,000 participants annually.

Request Prudent’s Market and Benchmark Insight Report for India – 2023.

Alda Dhingra

Prudent Brokers

101 Tower B, Peninsula Business Park
Lower Parel
Mumbai 400 013

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Alda Dhingra is Vice President, International Business Practice, at Prudent Insurance Brokers Pvt Ltd (India). She advises multinational clients on establishing P&C and EB insurance programs in India, regulatory issues, and market trends.

Alda was raised in the United States and educated at Columbia University, New York, where she earned a B.A. in Urban Studies with a minor in Economics. She has worked in investment banking, training, and instructional design, and insurance broking and consulting. Alda co-founded the Delhi branch of Prudent and nurtured its growth from 6 team members to over 200 team members. She has held multiple, cross-functional roles since inception, in Business Development, Client Servicing, EB Claims, Liability Underwriting, HR, and International Business.

She has lived in India since 1993 and uses her international experience to bridge the multinational and Indian contexts of clients. Alda has run several half marathons and four marathons and is an avid hiker.